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The techniques and methods applied by a SEO company

We know that Search Engine Optimization has become a very powerful tool for the people who are doing business online. An entrepreneur who is starting a new business should always have the objective to choose the best local SEO company which will satisfy his/her needs. This is because the more an entrepreneur will invest on a SEO company the more benefit he/she will receive. The internet business is a fast growing network and new entrepreneurs are competing against each other. Hence the SEO companies are in a very high demand. It is also very difficult for a person to find the right SEO company for his/her business.

The employees working in a local SEO company has a tough time and they work 24 hours to make an entrepreneur successful on his/her business. There are some methods on which any company works and all SEO employees follow these guidelines. The methodologies are such as cross linking, getting indexed, URL normalization and many others.

Cross linking between pages means adding many links to the main page so that the page rank increases. The more the page rank the more easily it can be viewed by people. URL normalization is another technique applied by SEO companies which involves changing of URL into another form so that two similar URLs can be distinguished.

There are basically two types of SEO methods which are applied by local SEO companies. The first one is the White Hat SEO and the second one is the Black Hat SEO. In Black Hat SEO the SEO companies apply strategies so that the websites ranking is increased. It does not matter how the content is written and what value is being given to the visitors.

The only thing matter is whether the requirement of search engines is fulfilled. The White Hat SEO basically focuses on giving quality contents to their audience and hence it is very different.